Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life
- Downloads：9224
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-04-16 13:52:44
- Update Date：2025-09-06
- Status：finish
- Author：Lisa Cron
- ISBN：1984857681
- Environment：PC/Android/iPhone/iPad/Kindle
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Reviews
Christopher Owens
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Subtitle: How to Use Brain Science to Engage， Persuade， and Change Minds in Business and in LifeI received an advance reader copy of this book from the publisher through Net Galley in exchange for an honest review。Cron’s other books were directed to writers， but this one is targeted for marketers， politicians or others who need to persuade an audience to take action。 I nearly gave up on it a couple of chapters in。 I was frustrated that the author was moving too slowly – they kept talking about t Subtitle: How to Use Brain Science to Engage， Persuade， and Change Minds in Business and in LifeI received an advance reader copy of this book from the publisher through Net Galley in exchange for an honest review。Cron’s other books were directed to writers， but this one is targeted for marketers， politicians or others who need to persuade an audience to take action。 I nearly gave up on it a couple of chapters in。 I was frustrated that the author was moving too slowly – they kept talking about the persuasive power of Story instead of facts and figures， then used a couple of chapters that seemed to be packed with facts and figures instead of explaining how to use Story。 I was already sold on her argument and was ready to move on to the good stuff。 Instead of giving up on the book， I set it aside for a month and read some other books。When I came back to the book， the author did move on。 Her use of case studies gave solid examples of how the concept of Story was used in real life situations。 Before I came back to it， I thought it might take me a week to finish the book – it only took me a couple of days。I gave Story or Die four stars on Goodreads。 More and more individuals are using stories instead of the standard advertising pitch to gain acceptance for their ideas and products – this is an excellent resource for anyone who may need to do that。 。。。more
Shirley Fessel
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Why “just do it” worksCron explains a non-linear approach to story， assuring it accomplishes the emotional engagement writer’s crave。 Story， she explains， sneaks under our defenses while we are certain we know the answers but are losing。 Connection， not intellect， is our default survival wiring， and story is how we do that。
Nic Lishko
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Mostly good regurgitated information from her last two excellent books。 Unfortunately I found the author's constant sway into her own political biases incredibly distracting。 Aside from that， it was okay。 Mostly good regurgitated information from her last two excellent books。 Unfortunately I found the author's constant sway into her own political biases incredibly distracting。 Aside from that， it was okay。 。。。more
Anton
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Sorry， I just couldn't connect。 The first chapter seemed very promising。 But as the book progressed， there was less and less that felt insightful or convincing。 Sorry， I just couldn't connect。 The first chapter seemed very promising。 But as the book progressed， there was less and less that felt insightful or convincing。 。。。more
Soquel
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